"Guiding Growth", outlines actionable growth strategies that will deliver superior performance. Mark Lipton, Harvard Business School Press, 2003.
Bank of America is expanding its branch network and asset base through application of Demand-Driven principles, while optimizing retail operations for more efficient and superior service. Targeting the most profitable segments enables Bank of America to extract sector leading margins, and position itself to grow complimentary business lines.
Campbell's is targeting millenial consumers with innovative new products, packaging and communications strategies with the help of Cambridge Group Consultants Demand-Driven Voice of Consumer approach. This entailed new brand positioning, product line extensions and the adoption of a fresh brand architecture for the category.
Morgan Stanley has transformed its marketing and sales operations by successfully rationalizing its marketing spend by segment demand. Both marketing and sales functions execute more effectively and efficiently with optimized utilization of internal marketing resources and external partners. Brand Affinity, Marketing ROI, ROAS and Sales CPR performance experienced exponential performance improvements.
HP is using Demand-Driven Strategy to drive superior market growth and profitability in the computer sector. Despite declining demand for its core product, HP is targeting high growth segments, broadening its scope, extracting premium margins, and is positioned to be the market leader in the dynamic computer hardware sector.
From the start, Cambridge Group Consultants proven approach gave us insight to our businesses we'd had not perceived before. CCGs ability to understand complex industry dynamics merged with a distinct understanding of the unmet needs of our customers, gave us a systematic approach to grow our businesses both near term and long term, while not exposing us to extraordinary risk. In the end CGC delivered everything they promised (and more). We've grown key businesses, while our customer satisfaction levels are at an all time high.
Mike Wili, NA CMO, Novartis AG
Cambridge Group Consultants
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"Guiding Growth, How Vision Keeps a Company on Course", CGC President outlines actionable growth strategies that will deliver superior performance.
Mark Lipton, Harvard Business School Press, 2003.
To achieve like results please contact:
New York Office
Holly Kuldau, President
Johnathan Pratt, President
San Francisco Office
Mark Llipton, President
FOR OVER 30 YEARS, DRIVING PROFITABLE GROWTH FOR INDUSTRY
OWNERSHIP OF EMERGING SEGMENTS,
PRODUCT INNOVATION & BUSINESS MODELS
Mark Lipton - CGC President
Growing Business & Industry